Photo Credit: Christopher Dylan Andrew
Invitation to Task: Carnaghi Creative (CC) was invited by Eric Williams, owner of The Silver Room, to be a planning partner in the 15th Annual Silver Room Sound System Block Party. This highly anticipated Hyde Park event attracts 40,000 guests annually. Carnaghi Creative was asked to recruit and manage event volunteers, and increase fundraising efforts.
Creative Approach: CC used social media to recruit and procure a robust list of volunteers. The team was responsible for volunteer training and coordinating, and provided all-day support for event talent and vendors. CC developed a donation collection system and ensured safe handling of all donated funds.
Outcome: With CC's partnership, The Silver Room Block Party organizers doubled the number of volunteers and increased fundraising.