Invitation to Task: Co-Founders of The ESP Foundation were in the formulation stage of branding their company. They had a clear vision, but sought clarity from Carnaghi Creative on how to present the new brand to the marketplace.
Creative Approach: Carnaghi developed mood boards to facilitate visual collaboration with the client. The esthetic drew on iconic imagery from the blue pinstriped suite.
The Outcome: Phase One of this design partnership resulted in a sleek and modern logo, business card, and webpage design that allowed the ESP Foundation to begin operating as a word-of-mouth business.
